In order to attract potential viewers to your videos in the first place, keep the videos short. It’s sort of like why you may be more apt to binge-watch a new TV series than a bunch of movies. Whereas one movie seems long enough, an entire season of twenty-minute episodes goes by in the blink of an eye. Videos between three and eight minutes are ideal because they’re long enough to sustain a view but not so long that one video takes up all of a viewer’s free time.

The most binge-worthy videos are also related to one another, again like episodes in a TV series. Many vloggers, such as Lisbug, organize their related videos into playlists that they link in the descriptions of each new episode.

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